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Guerrilla Marketing, Music and You

by Jaci Rae

Guerilla Marketing is the use of unconventional marketing techniques intended to get maximum results from minimal resources, which let's face it; most indie musicians have minimal resources. Today, guerrilla marketing is a non-traditional, low-cost, and highly effective marketing endeavor, which when used properly can reap many rewards for the diligent user.

So what can you do to use guerrilla marketing to help further your music career? The first piece of advice I can give you is to think outside the box. Don’t do what everyone else is doing. Here area few ideas to get you started:

• Use podcasts to broadcast your music, helping to expose your music to a lot of people who may have never heard it before. Make sure that you plug your website and where they can purchase your products.

• Why not go to your local library and see if they will allow you to do a free concert there in exchange for a percentage of your sales of product after your show. Libraries are in dire need of funds.

• Another easy and free way to get your name out there and seen is to write reviews on every product your own, have used, read or heard. Then post the reviews on places like amazon.com and barnesandnoble.com. Make sure to put a small two or three sentence bio at the end of each review that has the name of any CD projects you have done. You can’t post your URL there; they will delete your bio. When you post your reviews, put your vanity email address inside your “real name.” While those sites won’t allow you to post your URL, if your URL is part of your “real name,” they don’t say a word. Check out amazon.com and look for one of my reviews. This is what you will see: “Jaci Rae - The Rae of Hope. raeofhope@jacirae.com.” (Don’t use a real email address or you will end up with a lot of spam. That is my website, but the email address if fake.) Why is this an important step? Because people will read your reviews and you get your name out there. Most consumers are Internet savvy and if they are interested in you, will check you out.

These are just a few ideas. A very important part of the guerilla marketing process is the business side. In order for all of the ideas you come up with to benefit you, you have to be registered with the correct places so that when your hard work begins to paying off, other people know it as well. Here is a list of some of the places you must register:

Broadcast Data Systems
attn: (find out who is in charge at that time)
Los Angeles
6255 Sunset Blvd., 19th Fl
Hollywood, CA 90028


Retail 914-684-5505
Venue 914-684-5506
Fax 914-686-1556

I list more ideas as well as places to register your music that will be crucial to your music success in, The Indie Guide to Music, Marketing and Money and its companion The Indie Guide to Contact Information. There are a lot of Guerrilla Marketing techniques I am sure you can come up with yourself. If you want different results and what you have been trying in the past always turns out the same, then you must do something different! Guerrilla marketing is what you need to do differently. Go after your audience with fervor and diligence, but think outside the box to get the results you desire and the exposure for your music that you need. Wishing you the greatest of successes! Jaci Rae – “The Rae of Hope TM” Copyright 2006

Jaci Rae is the #1 Nationally Best Selling author of “The Indie Guide To Music, Marketing and Money” ISBN 978-0-9746229-4-1 and “Winning Points with the Woman in Your Life One Touchdown at a Time.” Jaci also hosts the popular “Jaci Rae Show,” heard live around the world. With top music executives that share insiders information such as: Thom King (former VP of Clear Channel who now tells it like it is and works in getting sponsors for artists), Mike Corbet (former A&R for Mariah Carey, et.), Peter Visavardis former Director of A&R for Sony Records, Harvey Cooper former VP of RCA Records, Jordan Keller legal counsel for The Backstreet Boys, etc. To gain valuable career advice, tune in every Thursday night at 8 PM PST, by going to: www.jacirae.com and clicking on the weekly show link to find out whose on and how to tune in. Guests can email their questions live. Dubbed by the media as "Racy Jaci" because of her quick wit and "The Rae of Hope," for her powerful insight, please make sure to check her out at: http://www.jacirae.com To a better day in every way ~ Jaci Rae “The Rae of Hope”


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