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Articles on Networking and Marketing

The Secrets of Effective Networking
by Stephanie Ward, MA
Before we talk about specific networking tips I want to address a critical aspect of networking that is often overlooked. Sometimes we are so eager to network that we don’t stop to consider whether or not we are investing our energy in the right places. ... read more

Networking - Relax!
Networking – relax! – Gill Fernley and Justin Baker, Six Degrees Network
Anyone who has been to a networking event has met business card thruster guy. Won’t leave you alone, thrust their card in your face, every attempt at conversation gets quickly turned into a sales pitch. These people aren’t networking, they’re selling. Badly. ... read more

Guerrilla Marketing, Music and You
by Jaci Rae
Guerilla Marketing is the use of unconventional marketing techniques intended to get maximum results from minimal resources, which let's face it; most indie musicians have minimal resources. Today, guerrilla marketing is a non-traditional, low-cost, and highly effective marketing endeavor, which when used properly can reap many rewards for the diligent user. ... read more

The 10 Natural Marketing Advantages of Small Business - Small Is the New Big
by John Jantsch
Large organizations are beginning to wrestle with the reality that their markets want something more personal, more honest and real, from the companies they buy products and services from. It's obvious that small businesses possess natural advantages in this arena, so the rush is on to think small. ... read more

Why Conventional Ads Suck...
by Tommy Yan
If youre in concurrence with over 90% of all business owners--Ads dont work! Theyre expensive, a low ROI, and all they do is fuel ad agencies to churn out more ridiculous rubbish. ... read more

How to Make Cold Calling Opportunities out of Voice Mails
by Ari Galper
Turn voice mails into a cold calling journey of discovery ...read more

Internet Marketing for Lawyers - Advice That Counts
by Michael Merten
This article deals primarily with Internet marketing for lawyers and to a lesser degree non-Internet marketing for lawyers. Various forms of Internet marketing and non-Internet marketing are discussed with some very innovative Internet marketing solutions thrown in for the lawyer to think about or act upon. ...read more

The 3 Biggest Lies About Promotional Pens
by Cindy Carrera
Every time you turn around there's someone on your phone or doorstep, trying to sell you pens for you to use for promotional items. Every time they show up, you buy a few hundred or thousand, though more than likely you have a storage closet somewhere that's full of them. ... read more

 

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